Welcome to GHL NEWS! In Today's issue:

• Ad Manager

• IVR Updates

• Rental Calendars

This week's releases span some areas important to different parts of the HighLevel ecosystem.

If you run ads for clients, the Ad Manager update is pretty big as it lets you finally set multiple conversion locations for Meta ads (ex. website and forms)

There were a couple updates to IVR (interactive voice response) to bring better awareness of caller details.

Then a big one for some folks, the Rentals module in Calendars went live. Rentals is designed for duration-based, inventory-driven bookings.

This Week's News:

Ad Manager – Meta lead gen: Website & hybrid conversion locations

Ad Manager now supports multiple conversion locations for Meta lead generation campaigns, including Instant Forms, Website, or a hybrid of both. When using website or hybrid conversions, users can select a pixel dataset and conversion event, and must provide a destination URL. Hybrid ads allow both a lead form and a website destination, letting Meta optimize where conversions occur. This brings HighLevel’s ad creation workflow closer to full parity with Meta Ads Manager. Advertisers gain greater flexibility in optimizing campaigns for website events as well as native lead forms.

Enhanced Usage Export from Agency Dashboard: Rebilling Status Included for Sub-Accounts

Agency Dashboard usage exports now include a Rebilling Status column for each product and sub-account. This allows agencies to quickly identify usage costs that are not being passed through to clients due to disabled rebilling. Previously, this required manual cross-referencing across multiple settings pages. The update simplifies profitability audits and helps detect absorbed costs. Agencies can now quantify missed revenue opportunities directly from the export file.

No External Update Emails for “Showed” & “No Show” Status Changes

Updating an appointment status to “Showed” or “No Show” will no longer trigger update notifications in connected calendars like Google, Outlook, or iCloud. Previously, these updates generated unnecessary event update emails to attendees. The change keeps status updates internal for reporting and workflow logic while preventing external confusion. Customer-facing calendars now remain unaffected by internal status tracking.

Pre-Built A2P Campaign (Widget-First) Registration Flow

HighLevel introduced a pre-built A2P campaign registration flow that automatically generates compliant messaging opt-in widgets. The system enforces required consent language, STOP/HELP disclosures, and other compliance elements to reduce carrier rejection risk. Age-gating and financial-use safeguards are applied automatically when relevant use cases are selected. Users cannot modify critical compliance fields, ensuring regulatory alignment. This streamlined process improves approval rates and reduces manual compliance setup.

AI Powered Field Tooltips

Workflow builder fields now include AI-powered tooltips that explain configuration options directly inside the builder. Users can hover over an info icon to see a quick explanation and open the AI assistant for deeper guidance. This reduces the need to leave the builder to search documentation. The feature is currently being tested on selected workflow actions before broader rollout. It lowers the learning curve for complex automation settings.

Assign User Action: Now Assign to IVR Responder with Custom Variables

Workflows can now dynamically assign contacts to the user who answered an IVR call. New variables capture the responding user ID, device, and phone number when a call is connected. These variables can be used in Assign User actions or inserted into messages and notes. This ensures leads are automatically assigned to the correct team member for follow-up. Ownership tracking and reporting become more accurate for call-driven workflows.

Connect Call (IVR) Action: Now Supports Call Whisper

The Connect Call (IVR) action now includes a Call Whisper feature that plays a private message to the recipient before connecting the caller. This allows agents to receive context about the caller without the caller hearing it. Whisper messages can include dynamic contact data and can be configured with voice and loop settings. The feature improves call readiness and response quality for transferred calls.

Fixed: If/Else branching for UTM Campaign (Last Attribution)

A bug affecting workflow branching based on UTM Campaign (Last Attribution) has been fixed. Previously, fallback logic used in the custom value picker was not applied to If/Else conditions, leading to inconsistent branching behavior. The system now correctly falls back to the campaign variable when the last attribution value is empty. This ensures consistent behavior across workflow conditions and variable usage.

Company Variables Now Available in Workflows

Company-level variables can now be used directly within contact-based workflows. Fields such as company name, phone, website, and address are available in the variable picker and If/Else conditions. This allows automation logic and messaging to incorporate business-level data without manual mapping. The update improves personalization and decision logic for B2B workflows. Company data will populate dynamically when a contact is linked to a company record.

Trigger Descriptions in Workflow Builder

Workflow triggers now include built-in descriptions explaining what each trigger does and when it fires. These descriptions appear directly in the builder when browsing or configuring triggers. This helps users select the correct trigger without referencing external documentation. The improvement reduces confusion during automation setup and speeds up workflow creation.

Add & Track Product Cost Price and Margin

Products can now include cost price and margin settings directly within the product pricing configuration. Users can define margins by amount or percentage, and the system automatically calculates the corresponding value. Cost data flows into transaction exports for profitability analysis. This enables built-in margin tracking without spreadsheets or external tools. Businesses gain clearer visibility into product-level profitability.

Multi-Lingual Transcription for Voice Calls (via Labs)

The call transcription engine now supports automatic multi-language transcription across ten languages. The system detects the spoken language automatically and continues transcribing even if languages switch mid-call. Transcripts now include timestamps for easier review. Pricing and workflow integration remain unchanged. The upgrade improves accuracy and expands usability for global call operations.

Smarter Booking Periods with Listing-Level Time Selection Control for Rentals

Booking behavior for Rentals has been redesigned with clearer configuration options at the listing level. Businesses can now explicitly choose between date-and-time selection, date-only bookings, or fixed durations. The new model removes hidden global dependencies and prevents accidental multi-day pricing errors. Each listing now fully controls how booking times are calculated. This makes rental scheduling more predictable and easier to manage.

Introducing Rentals — For Flexible Multi-Day Bookings

HighLevel introduced a new Rentals module designed for inventory-based bookings such as equipment, vehicles, or properties. Businesses can manage inventory, pricing tiers, booking durations, and multi-item bookings within a dedicated rental system. Listings support variants, quantity tracking, and flexible pricing models. Customers can book multiple rental items in a single checkout through a public booking page. The feature expands the calendar system into full rental management capabilities.

Private Integration Tokens (PITs) Now Available for Sandbox & Trial Accounts

Sandbox and trial accounts can now generate Private Integration Tokens for testing API integrations. Developers can authenticate and test workflows without using production environments. The tokens operate under controlled rate limits to maintain platform stability. When trial accounts upgrade to paid plans, API limits automatically increase to production levels. This simplifies development and integration testing workflows.

Content Corner:

Starr demonstrates how to use HighLevel’s Social Listening feature within a sub-account by navigating to Marketing in the Social Planner and selecting Social Listening to research real-time trends across platforms.

Did you know?

With automations, HighLevel can automate client check-ins, progress updates, feedback requests, and renewal reminders using simple workflows. When a client moves to a new pipeline stage, the system can wait a set time, send an email or SMS, watch for replies, and assign the conversation to a team member. All helping keep client relationships warm and improve retention without manual follow-up.